The blog

Long-form, slow takes.

The patterns I'm noticing across $10B in client work — written down. Personal branding, the attention economy, the creator-led business model, and the things short-form can't say.

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First post is in the editing room.

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Drafting in the open.

Long-form essays I'm building out one paragraph at a time.

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More on the way.

A backlog of frameworks and breakdowns waiting their turn.

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This page goes live with new posts as soon as they're ready. Until then, the YouTube channel and the newsletter above are the active feeds.