I've directed personal brands worth a combined $10B and 50M+ followers. Now I'm teaching the rest of us how to turn attention into trust, trust into authority, and authority into opportunity.
From Best Western's TikTok to a $10B portfolio.
I've spent the last decade behind the scenes — directing creative for personal brands worth a combined $10B and a combined 50M+ followers. Best Western. Jarritos. Pace Morby. Grant Cardone. Names that move markets, built on the simple fact that people connect with people, not brands.
The whole time, I was also the talent. I was the on-camera face of Best Western's TikTok. I know what coaching the talent looks like — because I've been the talent.
Up Your Reach exists because the people who actually need this knowledge — the founders, operators, doctors, creators with a few thousand followers — don't have access to the playbook the Fortune 500 plays from. I'm here to change that.
"If I can't make my own face the funnel, no one will trust me to make theirs."
A 50-something CEO running a $200M business. Never made a social video. We coached him through the hook, the superhook, the energy, and the pacing — while he was driving. The very next video he posted broke a million views.
When Pace hired me as Creative Director, I diagnosed the issue: high views, suboptimal conversions. I edited his next video myself. It broke 1.5M views and lifted conversions an estimated 12×. Not a fluke. Just the result of coaching the talent.
1.58M views · Dec 20, 2025
Long-form documentation of what's actually working in the personal brand era. Editorial-documentary, never sterile. New videos most weeks.
Watch on YouTubeThe complete personal-brand playbook I've used to build $10B portfolios and 50M+ followers. Open enrollment is closed for now — first access drops to my list.
Get on the listOne-on-one personal brand consulting for founders and operators serious about turning their face into a funnel. Limited to a small handful of clients per quarter.
Book a 15-min introOne-on-one consulting for founders, operators, and creators who want their personal brand to do the heavy lifting. We'll work directly on your hooks, scripts, positioning, and on-camera presence — the same things I work on with clients building $10B brands. Limited spots per quarter.
Book a 15-min intro →Booking keynotes for 2026 · Topics: personal branding, the attention economy, creator-led businesses · Email with subject SPEAKING