Two roles. One company. The setup Fortune 500 brands rely on — built for the practice you actually run.
"People connect with people, not just brands."
Your patients are deciding who to book before they ever call you — and they're deciding based on who they trust, not who has the biggest ad budget.
We are your Personal Brand Creative Director and your Done-For-You Content Team in one. The setup Fortune 500 brands rely on — built for the practice you actually run.
We coach you on camera with Hollywood-level direction. Hooks, scripts, positioning, on-camera delivery, performance feedback. The strategic brain behind your face.
Brand strategy, pre-production ideation, on-location filming, editing, sound design, captions, delivery. Every short-form video you need for the month — in your hands in two weeks.
For aesthetic medicine, your Instagram and TikTok are the consultation before the consultation. Patients show up to your practice already half-decided.
of patients research aesthetic providers on social media before booking a consultation.
higher trust in providers whose face appears regularly in their feed vs. logo-only, faceless branding.
is all you have to capture a viewer before they swipe. The hook is foundational to optimizing reach.
We research the highest-performing formats in your niche, then deliver scripts and direction so you can focus on delivering value that builds authority, drives business, and feeds the algorithm.
↳ Format access varies by tier. See the pricing breakdown for what's included where.
We arrive on location an hour prior to set up. We bring the gear, the lighting, the questions, and the direction. You show up, sit down, and we pull the content out of you. Easy peasy.
Pro camera, pro lighting. Off-camera questions. You answer freely. We pull 6–10 clips from this hour alone.
Selfie yap, ranking, clone, green screen. Casual, fast, hook-driven. We coach every take.
Time to wrap. We circle back to anything we missed, then capture several pieces of B-roll on our way out.
A month's worth of content, ready to upload. All you need to do is hit upload.
Most agencies stay remote because it's "scalable." But we're not here to up our growth.
We're here to up yours.
I've directed personal brands for some of the biggest names in their space on social media. I was the on-camera face of Best Western's TikTok. I know what coaching the talent looks like — because I've been the talent.
Build was founded to give you the same edge as the big guys — because what's more important than your brand? You get a creative director to scale your brand and manage the content team that does all the work for you.
A 50-something-year-old CEO running a $200M business. He didn't know the first thing about social media. We coached him through the hook, the superhook, the energy, and the pacing — while he was driving. The very next video he posted broke a million views.
"We've cracked the code most agencies haven't:"
Coaching the talent is the difference between a video that gets ignored and a video that breaks a million views.
Pace Morby understands social media and attention. He didn't build a 2M+ following by luck. So when he hired me as Creative Director, I dug deep. What I found was shocking: high views, suboptimal conversions.
I diagnosed the issue and edited his very next video myself. It not only broke 1.5 million views, but it increased conversions by an estimated 12×. The saves/shares ratio (value metric) alone went ballistic.
We reposted the video two months later, and it blew up again. Not a fluke. Just our results.
You get both roles. For under 5% of the cost.
Source: U.S. Creative Director salary per Glassdoor, BLS, and LinkedIn Salary aggregate, 2025. Full-service content team estimate based on industry-standard agency retainer pricing for the aesthetic-medicine vertical.
À la carte: $500 per short-form video · $1,000 per long-form. The packages below are the smart buy.
À la carte equivalent: $5,000
À la carte equivalent: $10,000
À la carte equivalent: $16,000
All packages include the 2-week delivery guarantee. Month-to-month requires a one-time, $500 booking deposit (your first shoot day, ever). 6 & 12-month signers pay zero upfront — full discounted fee due morning-of-shoot. Returning clients skip the deposit.
A full month of content in your hands within 14 days of shoot day. If we go past that, you don't pay.
48-hour grace period built into the contract for revisions and edge cases. If delivery slips past 16 days, you're refunded in full. That's our skin in the game.
Most agencies need weeks to onboard, months to deliver.
Most of them are. That's exactly why the creative director model works — we coach you through it. By the third take, you'll forget the camera is there. The $200M CEO had zero experience. His next video broke a million views.
Every shoot is structured to keep patients off-camera unless they've signed a release. We use staged shots, B-roll of you, your space, and your team. We've worked with medical brands across multiple verticals — we know the rules. Detailed protections are spelled out in the Service Agreement, and we'll walk you through the patient release process during onboarding.
Most of our clients did before us, too. Their success only came after implementing our researched, systemized, and proven strategy. Without strategic creative direction, coaching, retention-optimized production, and a system, video doesn't work for anyone. The format isn't the problem — the lack of strategy is.
You're under no obligation. That's why payment is due on shoot day. Most of our clients are satisfied enough to sign a 6 or 12-month contract to unlock up to 20% off and long-term strategy consultations — but there's no cancellation fee if they change their mind. They just lose the discount.
Month-to-month: $500 non-refundable booking deposit reserves your first shoot date (one-time per client, ever). The remaining balance is due the morning of each shoot day, before we begin filming. 6-month and 12-month signers skip the deposit entirely — full discounted fee is due morning-of each shoot. Returning clients also skip the deposit.
Yes. There's no cancellation fee. Term-contract clients who cancel early simply forfeit the discount on the months already received — you'd pay the differential between the standard month-to-month rate and the discounted rate for those months. No further fees for the unused remainder.
Anywhere within a 50-mile radius from Phoenix. We come to your practice — that's the home base for the Fake Podcast and B-roll. East Valley aesthetic medicine is our launch niche (Mesa, Tempe, Chandler, Gilbert, Queen Creek), expanding to Scottsdale and adjacent verticals as we grow.
4 hours on-location for Build Awareness and Build Authority; 6 hours for Build Influence (to capture the long-form video). We arrive an hour early to set up. Hours 1–2 are the Fake Podcast on pro camera. Hours 2–3 are iPhone formats (selfie, ranking, clone, green screen). Hour 4 is B-roll and wrap. We bring all gear, lighting, audio, and direction.
14 days from shoot day, with a 48-hour grace period built into the contract. If we go past 16 days, your monthly fee is refunded in full or credited to your next month — your choice. Most agencies need weeks to onboard and months to deliver. We do both inside the same two-week window.
$500 non-refundable deposit secures your shoot date for month-to-month signers. Returning clients skip the deposit. 6 / 12-month signers pay nothing upfront — full discounted fee due morning-of-shoot.